Our client wanted to propose a Universal Battery Platform that would propel Walmart farther into the cordless and wireless evolution. Giving Walmart the opportunity to expand 20V batteries outside of the traditional power tool executions. This platform would provide great value for cordless products, standardizing Walmart’s dedicated line of brands and create a halo effect with more users adopting the battery platform.

We developed the SPARK Universal 20V Power System and campaign to sell-in the concept to Walmart.