Stern-Swagger | Swagger Marketing

At Swagger Marketing, we partner with brands that are passionate about what they build—and Stern Pinball is exactly that. As the world’s leading manufacturer of pinball machines, Stern blends iconic entertainment, cutting-edge technology, and a deep respect for the culture of play. That passion is what draws us in.

We concepted, produced, shot, and delivered a consumer campaign for Stern Pinball’s Star Wars: Fall of the Empire pinball machine featuring a holiday commercial spot plus an evergreen version designed for year-round use. The holiday creative centered around a staged family living room set dressed for Christmas, anchored by a wrapped gift reveal and a family cast interacting with the machine. The evergreen counterpart extended the same brand world and emotional tone through a season-agnostic living room set and refreshed narrative tailored for ongoing deployment. This approach ensured the creative system could sustain relevance and performance beyond the holiday window.