NOTES FROM THE FIELD
Observations, ideas, and lessons learned from the brands, products, and industries we help build.
Seven Years Later
Seven years ago, Swagger started in a garage. Not because it was part of some grand entrepreneurial plan. It was simply the space we had, the work was there, and we believed we could build...
Why Product-Driven Brands Need Better Storytelling
Most product-driven brands spend years engineering great products. Then spend five minutes explaining why they matter. The result?Every competitor starts sounding exactly the same. More...
