NOTES FROM THE FIELD
THINGS WE’VE LEARNED BY DOING.
Ideas, observations and practical insights from inside the work—covering brand strategy, product marketing, creative, production and everything we learn helping brands earn attention.
Why Product Brands Need a Different Kind of Creative Agency
There are a lot of creative agencies. There are branding agencies, social agencies, production companies, digital agencies, content shops and advertising agencies. Most of them can make something...
Why We Refuse to Outsource the Work
Let’s start with the obvious: outsourcing is cheaper. If we wanted to run Swagger with fewer people, less overhead and probably better margins, we could. Keep a small core team, sell the...
Seven Years Later
Seven years ago, Swagger started in a garage. Not because it was part of some grand entrepreneurial plan. It was simply the space we had, the work was there, and we believed we could build...
Why Product-Driven Brands Need Better Storytelling
Most product-driven brands spend years engineering great products. Then spend five minutes explaining why they matter. The result?Every competitor starts sounding exactly the same. More...
