Our collaboration with ECHO is centered on making their innovative products easier to understand while amplifying their appeal. Through our strategic efforts, we’re committed to enhancing ECHO’s brand experience and building a seamless connections with their customers.

Industrial Power Equipment

We partnered with ECHO to launch their new Industrial Power Equipment line of commercial-grade generators with the bold messaging: “Power That Never Quits.” We developed the core creative, focusing on the reliability and performance that professional users demand. To bring the story to life, we’ve produced high-impact digital assets that combine dramatic real-world scenarios with cinematic product visuals and clear messaging. The results are powerful sales and awareness assets that showcase ECHO’s commitment to engineering excellence and dependable power across critical applications.

We partnered with ECHO to optimize their packaging redesign initiative. We focused on improving product differentiation by power source, and optimizing merchandisability from all box orientations. The 2025 initiative goal was to refine and enhance the existing packaging design to improve consumer shopability, brand consistency, and retail impact.

56V Battery-Powered Packaging

Gas-Powered Packaging

Product Catalog

By working closely with ECHO, we extended their new brand design to their 2025 Catalog.

Below is a series of concepts for ECHO’s corporate office space to better reflect the new branding. The designs focus on integrating natural, outdoor elements to create a modern, cohesive environment that aligns with the brand’s identity and values. Materials such as wood, sawdust, and trees are incorporated to bring the essence of the outdoors into the office, reinforcing ECHO’s connection to nature and the rugged durability of its products. These updates are designed to create a more authentic brand experience for both employees and visitors.

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