Corona | Swagger Marketing

We’ve evolved our partnership with Corona Tools into a fully integrated brand collaboration—now leading their website management, national campaign development, and the strategy, production, and day-to-day management of all social channels. From maintaining and continuously optimizing Corona’s website to launching cohesive national campaigns, our focus is on delivering a unified, modern brand presence across every touchpoint. By creating and producing engaging content that fuels conversation and builds community, we ensure Corona Tools shows up consistently, confidently, and creatively across the entire digital landscape.

National Campaigns

Pro Approved Since 1928.

We partnered with Corona Tools to develop the PRO Approved Campaign—an initiative built to rally professional users across construction, landscaping, homebuilding, and commercial industries. We created the campaign concept, produced the hero video, and delivered a full suite of supporting advertising assets. The message was clear: Pros demand strong, and Corona delivers. With bold, no-nonsense visuals and messaging, the campaign positions Corona as the go-to brand for tools that never snap, never budge, and never back down—earning the approval of the toughest users out there.

Corona PRO Campaign

We launched the “Made for Pros. Built to Last.” initiative—a targeted effort designed to test outreach and engagement with professional users. This foundational campaign introduced Corona’s commitment to durability and performance, positioning the brand as a reliable partner for pros in construction, landscaping, and related industries. The strong response validated the strategy and set the stage for the expanded PRO Approved Campaign, which built directly on the insights and momentum gained during this initial phase.