Corona | Swagger Marketing

We embarked on a transformative journey to revamp Corona Tools’ online presence, infusing it with a unified and contemporary aesthetic. Our goal is to turn Corona Tools’ social channels into vibrant hubs of interaction, driving awareness, fostering community, and ultimately enhancing the brand’s digital presence.

National Campaigns

Pro Approved Since 1928.

We partnered with Corona Tools to develop the PRO Approved Campaign—an initiative built to rally professional users across construction, landscaping, homebuilding, and commercial industries. We created the campaign concept, produced the hero video, and delivered a full suite of supporting advertising assets. The message was clear: Pros demand strong, and Corona delivers. With bold, no-nonsense visuals and messaging, the campaign positions Corona as the go-to brand for tools that never snap, never budge, and never back down—earning the approval of the toughest users out there.

Corona PRO Campaign

We launched the “Made for Pros. Built to Last.” initiative—a targeted effort designed to test outreach and engagement with professional users. This foundational campaign introduced Corona’s commitment to durability and performance, positioning the brand as a reliable partner for pros in construction, landscaping, and related industries. The strong response validated the strategy and set the stage for the expanded PRO Approved Campaign, which built directly on the insights and momentum gained during this initial phase.