Bosch | Swagger Marketing

As a crucial component of our comprehensive branding initiatives for Bosch Automotive, our primary objective is to distinctly elevate the Bosch identity by telling genuine stories of actual workshops and technicians. By embracing diversity, fostering inclusion, and delving into the personal narratives of mechanics, we aim to establish Bosch as an authentic ally and champion of the trade.

We partnered with Bosch to create a sleek, visually-driven video campaign showcasing the full Bosch branded braking portfolio. Targeting both DIY consumers and workshop pros, the content blends real-world driving footage with CGI to highlight performance, stopping power, and advanced technology across multiple products. The campaign includes a mix of 6, 15, 30, and 90-second cuts tailored for digital, social, and retail use. Shot on location and in studio, the videos deliver a premium, emotionally resonant story within a bold Bosch visual aesthetic.

Bosch Powertrain Campaign

Over the span of three weeks, our team diligently documented and interviewed five loyal and experienced US auto technicians, culminating in a comprehensive omni-channel campaign that we handled from inception to delivery.

Campaign Video

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Digital & Traditional Campaign Collateral

Campaign Website Design

To launch Bosch Automotive’s new PrimeACTIVE wiper blades, we created a compelling product video that brought the performance story to life. We transformed our studio into a dynamic rainy environment and used CGI to enhance key product features and benefits—showcasing the blades’ durability, advanced design, and all-weather reliability. The result was a visually striking, informative asset that helped drive awareness and excitement for the new line.

Packaging Design

We partner with Bosch Mobility Aftermarket to bring their packaging to life—from the earliest creative concepts to production-ready final designs. Our team develops packaging that not only aligns with Bosch’s global brand standards but also meets the strict requirements of retailers and distributors. From structural dielines and material recommendations to compelling product copy and on-pack visuals, we ensure every element communicates Bosch’s reputation for quality and innovation.

Bosch asked us to elevate their entire wiper blade portfolio for eCommerce by capturing every product with precision. We photographed all necessary angles and hero shots, utilizing compositing and focus stacking techniques to ensure crisp, detailed imagery. From clean on-white shots to lifestyle visuals, we delivered a complete set of optimized assets designed to enhance Bosch’s online presence and drive retail conversion.

Bosch Module Program

The Bosch Module Program is a support network for independent workshops. Through website creative, sales support materials, events and video content, we support the program in every way they need us.

Launch Video for Module Program

Module Training Videos

We led the creative development, and production for the 2024 Bosch Module Shop of the Year campaign – an annual initiative that celebrates top-performing independent repair shops across the U.S. These standout shops exemplify the values of the Bosch Module Program: technical excellence, exceptional customer service, and strong community engagement.

Event & Trade Show Support

eXtra Rewards Program

The eXtra Rewards Program is a FREE online loyalty program for independent automotive aftermarket service center owners. Through national campaigns, website creative, sales support materials, events and video content, we support the program in every way they need us.

YOU WORK HARD. Campaign

We concepted, produced, and delivered a multi-channel advertising campaign for the eXtra Loyalty Program. The campaign stretched from August – December 2024, aimed at new member recruitment as well as activating and encouraging current members to take advantage of their program benefits.